In 2021, Rhee Design partnered with Athleta's in-house design team on an exciting creative journey. Together, we developed a comprehensive brand book and an inspiring muse book that encapsulate Athleta's ethos and vision. Additionally, we have been an integral part of Athleta's eCommerce initiatives, providing a range of support graphics, including website content, banners, advertisements, and email campaigns.
BRANDBOOK
In collaboration with Athleta, Rhee Design crafted a brand book that encapsulates the heart of Athleta’s mission and values. Through cohesive storytelling and inspiring visuals, we’ve built a foundational guide that empowers Athleta’s team to communicate their brand with authenticity and impact across all touchpoints.
CONTENT STRATEGY
Rhee Design HAS played a key role in creating diverse website content for Athleta, supporting seasonal launches, new collections, and promotional campaigns. Each project WAS designed with a keen focus on visual aesthetics, ensuring a cohesive and engaging presentation that aligns seamlessly with the brand's identity and marketing goals.
E-CATALOG
Rhee Design collaborated with Athleta to craft a mobile-first digital catalog for Holiday 2021. Designed for an intuitive and engaging shopping experience, the catalog showcased Athleta’s seasonal collections. Traffic to the catalog was driven through coordinated efforts across emails, banners, and paid social campaigns, ensuring a cohesive and impactful holiday presence.
SOCIAL MEDIA
Rhee Design partnered with Athleta to create vibrant social media ad campaigns for seasonal launches. Through compelling storytelling and dynamic visuals, the campaigns celebrated Athleta’s active lifestyle mission, driving engagement and strengthening connections with their community.
